My Stripes Digital builds AI-powered automation systems for Australian businesses. Free your time, scale without hiring, and get set free.
Building a thriving business that delivers great social outcomes, justice, and equality for disadvantaged communities — while setting Australian businesses free through AI.
My Stripes Digital was born from lived experience — not a boardroom brainstorm. Our founder Jason Hulbert has been poor, been rich, lost it all, and built it all back. That journey forged a deep belief: that technology should empower people, not replace them. That success means nothing if it doesn't lift others along the way.
Today, My Stripes Digital helps small businesses and agencies across Australia harness AI and automation to reclaim their time, scale without hiring, and compete with the big players. We specialise in custom-built AI systems, our proprietary Rankwise tool for digital agencies, and full SEO/GEO/AEO optimisation that gets businesses found — by humans and AI engines alike.
Our philosophy is simple: "Act locally, think globally." Every project we deliver funds our commitment to tackling homelessness, poverty, and inequality. We're building something bigger than a business — we're building a movement.
Build AI-powered automation systems that free Australian businesses from repetitive work — then channel the surplus into social justice, equality, and opportunities for disadvantaged communities.
A self-sustaining enterprise that continues delivering revenue and impact long into the future — funding charity work, coaching humans through the AI transition, and proving that business can be a force for good.
Cutting-edge AI and automation solutions that push boundaries
Profits fund social justice and equality initiatives
Collaborative approach — your success is our success
Technology that frees you to focus on what matters
AI-powered automation solutions designed for Australian small businesses and digital agencies. Every system is custom-built to your needs.
Custom-built AI systems that automate decision-making, streamline operations, and act as your autonomous Executive Assistant — so you can scale without hiring.
Our proprietary diagnostic tool for digital marketing agencies. Run comprehensive website audits, identify ranking gaps, and deliver data-driven reports your clients will love.
Get found by humans AND AI engines. We optimise for traditional search, geographical targeting, and Answer Engine Optimisation so you show up in Google, ChatGPT, Perplexity, and beyond.
Automate your online store from listing to fulfilment. Speed up product listings, sync inventory, process orders, and keep customers informed — all on autopilot.
Identify the repetitive tasks eating your time and automate them. From invoicing to scheduling to reporting — we build systems that work 24/7 so you don't have to.
Not sure where to start with AI? We partner with you to develop a clear digital transformation roadmap aligned to your business goals and budget.
Every project we deliver contributes to our mission of creating justice, equality, and opportunity for disadvantaged communities.
Business success meets social change
At My Stripes, we're not just building a business — we're building a legacy. Our vision is to create ongoing solutions, both financial and practical, that help humans be happy, creative, and connected. We believe in demonstrating what purpose-driven determination can achieve.
Our long-term goal is for My Stripes to continue delivering great outcomes for communities long into the future — a lasting contribution to humanity that improves equality and leaves the world better than we found it.
Our Promise: A portion of every project goes directly toward social impact initiatives in Australia and beyond.
Supporting housing initiatives and pathways out of homelessness
Breaking cycles of poverty through opportunity and education
Creating collaborative communities that function together
Act locally, think globally — demonstrating what determination can achieve
"Creating enough to be happy, and then delivering abundance to others."
— My Stripes Philosophy
Real-world results for Australian businesses. Here's how we've helped organisations transform their operations with AI and automation.
Illustrative examples based on typical client outcomes.
AI Automation & Business Systems
A growing Melbourne-based plumbing and electrical business was drowning in admin — quoting, scheduling, invoicing, and follow-ups consumed 20+ hours a week. We built a custom AI-powered automation system that handles job scheduling, generates quotes from site photos, automates invoice dispatch, and sends customer follow-ups — all without human intervention.
Rankwise Tool Implementation
A 12-person Melbourne digital agency needed a faster way to audit client websites and identify SEO gaps. We deployed our Rankwise tool, enabling their team to run comprehensive diagnostics in minutes instead of days — with white-label reporting their clients love.
E-Commerce Automation
An Australian fashion retailer selling across Shopify, eBay, and Amazon was spending 3 days per week on product listings alone. We built a bulk listing automation tool that syncs inventory, formats product descriptions with AI, and publishes across all platforms simultaneously.
Common Questions
Not at all. We design every system to be intuitive and easy to use. You'll receive full training and we provide ongoing support. If you can use email and a web browser, you can use our tools.
Every business is different, so we tailor our pricing to the scope of the project. Most engagements start with a free discovery call where we map your needs and provide a transparent quote. There are no hidden fees — you'll know exactly what you're paying for before we begin.
Simple automations can be live within 1–2 weeks. More complex, multi-system integrations typically take 4–8 weeks. We'll give you a clear timeline during our initial consultation.
Most of our clients see a return within the first 2–3 months. Common outcomes include 40–60% reduction in admin time, fewer errors, faster customer response times and the ability to scale without hiring additional staff.
Our approach is human-first. AI handles the repetitive, time-consuming tasks so your team can focus on higher-value work — strategy, customer relationships and creative problem-solving. We're here to empower your people, not replace them.
We work with most major business platforms including Xero, MYOB, HubSpot, Salesforce, Shopify, WooCommerce, Google Workspace, Microsoft 365 and many more. If you use it, chances are we can automate it.
Absolutely. My Stripes Digital has offices in Dubai, India, London and USA. As well as acting locally — we think globally. While we're based in Mont Albert, Melbourne, we work with businesses across Australia and around the world. Everything we do can be delivered remotely.
Ready to transform your business with AI and automation? Let's discuss how we can help.
admin-mystripes@proton.me
Phone
+61 403 700 965
Address
3-7 Hamilton St
Mont Albert, VIC 3127
Australia
ABN
81 972 900 602
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